Our Challenge

How might we empower individual pet owners to enhance their relationship with the pets they love by creating a new business that leverages existing and emerging technologies to unleash Purina’s unique nutrition, health and wellness expertise?


Discover new sources for inspiration
and influence.

Imagine new possibilities by using trends as a starting point for idea generation. Consider what we might learn as we venture beyond the status quo, and generate our own game-changing, industry-leading ideas.



Inspirational Reading