Challenge Template
Challenge Template
[Challenge Statement]
On [Date] , [Client] met in [location] for the [Blitz name] Blitz. The Blitz was an intensive, immersive effort to Think Wrong about how [subject/situation].
Our focus
- [Focus]
Our objectives
[Objective 1]
[Objective 2]
[Objective 3]
- [Objective 3 specifics 1]
- [Objective 3 specifics 2]
- [Objective 3 specifics 3]
[Objective 4]
Desired outcomes
- [Outcome 1]
- [Outcome 2]
- [Outcome 3]
- [Outcome 4]
Approach Template
Approach Template
Think Wrong
We thought wrong about the impact that [Client] might achieve.
Think Wrong Practices
Dare to make a difference.
Seek fresh inspiration for status quo–busting ideas.
Stretch beyond biases and orthodoxies to expand what’s possible.
Gain insight that can be gotten only through making.
Discover what works without risking it all.
Let others help improve your solutions and achieve impact sooner.
Think Wrong Drills
[Be Bold
Drills used]
[Get Out
Drills used]
[Let Go
Drills used]
[Make Stuff
Drills used]
[Bet Small
Drills used]
[Move Fast
Drills used]
Outcomes Template
Outcomes Template
[New insights, sharper focus, better alignment, greater impact.]
The CR Team [had an open and strategic discussion about our strategy, platforms (systems, tools, processes), people, ways of working together, value delivery, and reputation.]
[We will collaborate and align even more
Copy]
[The CR Team streamlined the Strategic Initiatives/Projects and agreed on the 2016 CR goals and priorities.
Copy]
[Outcome 1]
[COPY]
[COPY]
[Outcome 2]
[We explored how we might work together even more effectively in areas such as strategy, decision making, resourcing, and eliminating redundancies.]
[COPY]
[Outcome 3]
[COPY]
[COPY]
[Outcome 4]
[We set clear and achievable goals and priorities based on our refreshed strategic imperatives and initiatives.]
[COPY]
[Month]
[STRATEGIC IMPERATIVE]
[Strategic Initiative]:
[When statement]
[Strategic Initiative]:
[When statement 1
When statement 2
When statement 3
When statement 4]
[STRATEGIC IMPERATIVE]
[Strategic Initiative]:
[when statement]
[Strategic Initiative]:
[when statement]
[Strategic Initiative]:
[when statement]
[Strategic Initiative]:
[when statement]
[Strategic Initiative]:
[when statement]
[Strategic Initiative]:
[when statement]
2016
[Month]
[STRATEGIC IMPERATIVE]
[Strategic Initiative]:
[when statement]
[Strategic Initiative]:
[when statement]
[Strategic Initiative]:
[when statement]
[STRATEGIC IMPERATIVE]
[Strategic Initiative]:
[when statement]
[Month]
[STRATEGIC IMPERATIVE]
[Strategic Initiative]:
[when statement]
[Month]
[STRATEGIC IMPERATIVE]
[Strategic Initiative]:
[when statement]
[Month]
[STRATEGIC IMPERATIVE]
[Strategic Initiative]:
[when statement]
[Month]
[STRATEGIC IMPERATIVE]
[Strategic Initiative]:
[when statement]
[Month]
[STRATEGIC IMPERATIVE]
[Strategic Initiative]:
[when statement 1
[when statement 2
-bullet
-bullet
-bullet
When statement 3]
[Month]
[STRATEGIC IMPERATIVE]
[Strategic Initiative]:
[when statement ]
[Strategic Initiative]:
[when statement ]
2017
[Month]
[STRATEGIC IMPERATIVE]
[Strategic Initiative]:
[when statement ]
[Strategic Initiative]:
[when statement ]
[Month]
[STRATEGIC IMPERATIVE]
[Strategic Initiative]:
[when statement ]
[Strategic Initiative]:
[when statement ]
[Month]
[STRATEGIC IMPERATIVE]
[Strategic Initiative]:
[when statement ]
[Strategic Initiative]:
[when statement ]
[Month]
[STRATEGIC IMPERATIVE]
[Strategic Initiative]:
[when statement ]
[Strategic Initiative]:
[when statement ]
[Year]
[Month]
[STRATEGIC IMPERATIVE]
[Strategic Initiative]:
[when statement ]
[Strategic Initiative]:
[when statement ]
[Month]
[STRATEGIC IMPERATIVE]
[Strategic Initiative]:
[when statement ]
[Strategic Initiative]:
[when statement ]
Outputs Template
Outputs Template
Every Output Is an Input
Each Think Wrong drill produces useful output. Documentation of our work provides a rich collection of ideas and insights to mine as we move forward.
[Beautiful Questions]
[Copy.]
[Copy.]
Team 1
Opportunity:
Provocative Why:
Disruptive What it:
Bold How Might We:
Team 5
Opportunity:
Provocative Why:
Disruptive What it:
Bold How Might We:
Team 2
Opportunity:
Provocative Why:
Disruptive What it:
Bold How Might We:
Team 6
Opportunity:
Provocative Why:
Disruptive What it:
Bold How Might We:
Team 3
Opportunity:
Provocative Why:
Disruptive What it:
Bold How Might We:
Team 7
Opportunity:
Provocative Why:
Disruptive What it:
Bold How Might We:
Team 4
Opportunity:
Provocative Why:
Disruptive What it:
Bold How Might We:
Team 8
Opportunity:
Provocative Why:
Disruptive What it:
Bold How Might We:
[Make it Real]
We used Draw It—a Make Stuff Drill—first to explore how [COPY]
[We shifted from talking to drawing—to build a deeper understanding of emerging solutions and models.]
[From Loathe to Love]
We used Loathe to Love—a Let Go Drill—to generate ideas for how we might make [COPY.]
[We explored how we might transform the things we don’t like about CR into things we could all love.]
[Loathed Category]
Loathe to Love1
Loathe to Love2
Loathe to Love3
[Loathed Category]
Loathe to Love1
Loathe to Love2
Loathe to Love3
[Loathed Category]
Loathe to Love1
Loathe to Love2
Loathe to Love3
[Loathed Category]
Loathe to Love1
Loathe to Love2
Loathe to Love3
[Be a Hero]
[COPY.]
We used Brand Heroes—a Be Bold Drill, and Brand Takeover—a Let Go Drill—to explore [COPY.]
Team 1
[Brand]
[Epic Brand inspired idea]
Team 5
[Brand]
[Epic Brand inspired idea]
Team 2
[Brand]
[Epic Brand inspired idea]
Team 6
[Brand]
[Epic Brand inspired idea]
Team 3
[Brand]
[Epic Brand inspired idea]
Team 7
[Brand]
[Epic Brand inspired idea]
Team 4
[Brand]
[Epic Brand inspired idea]
Team 8
[Brand]
[Epic Brand inspired idea]
[Epic x Doability]
[COPY.]
We used Epic x Doability—a Move Fast Drill—to [COPY.]
[Give It a Name]
We used Name It—a Make Stuff Drill—to [COPY.]
[COPY.]
[Name
[Slogan.]
[Name
[Slogan.]
[Name
[Slogan.]
[Name
[Slogan.]
[Name
[Slogan.]
[Name
[Slogan.]
[Name
[Slogan.]
[Name
[Slogan.]
[Prioritize It]
We used Stack It—a Move Fast drill—to [COPY.]