Welcome
This Inspiration File will provide context and inspiration as we prepare to address the following new venture challenge at the Cargill Road Safety New Venture Blitz:
How might we dramatically increase road safety for drivers, bikers, pedestrians, and autonomous vehicles;
in ways that are easy—and compelling—for the public and private sector to adopt
so that Cargill—and those responsible for roads and surfaces—can help the world thrive in a safe, responsible way?
To prepare for our time together please review the following:
Why our challenge matters
Current road safety efforts (education, technology, data, law)
Engaging stakeholders
We hope that you find this useful in preparation for our upcoming Blitz.
Why our challenge matters
Road To Zero Report Offers Strategies To Save Lives
Once thought quixotic, the goal of zero traffic deaths — already being pursued in dozens of early-adopting Vision Zero communities in the United States —has been embraced at the national level with the release of a groundbreaking report setting a goal to eliminate traffic fatalities by 2050.
Current road safety efforts
Data
How traffic data can reduce cyclist, pedestrian deaths
To truly make a dent in the shocking number of road deaths we must start collecting solid data on bicycle and pedestrian activity, and then analyzing this data to transform the way traffic is managed across the state.
5G network to improve road safety
Next-generation mobile network and fast data transmission solutions can be used to collect a huge amount of data on vehicles on the road. The information can be used, for example, to provide road weather services, carry out road maintenance and control self-driving cars. Ultimately the aim is to reduce accidents.
Technology
Law
The Problem With Outlawing Distracted Walking
A New York lawmaker wants to fine pedestrians who text while crossing streets. Street-safety advocates say that’s ineffective, and may even cause more harm.
Engaging stakeholders
How To Win Community Buy-In For Traffic Safety Projects
John Germanotta explains how traffic professionals should engage stakeholders to ensure their traffic safety projects have the best chance for success and get the local community's buy-in.