Put the Think Wrong Practices into action. 


Our Think Wrong Drills provide step-by-step guidance for imagining, building, and executing status quo busting solutions to your challenges and opportunities—big or small.

We’ve developed hundreds of Think Wrong Drills and have selected one of our best for each practice so you can try it out. Each drill gives you countermoves to the most common and tenacious biological and cultural challenges. 

These drills have been successfully implemented by everyone from the young designers who gave birth to PieLab in Belfast, Maine, to senior leaders at the White House, and teams of intrapreneurs disrupting the Global 1000 from the inside out.

Try them out.

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18 intro videos and posters for the Think Wrong Drills featured in Think Wrong—How to Conquer the Status Quo and Do Work That Matters.

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Be Bold Drills

When to use.

When you need to escape the biases, orthodoxies, and assumptions that define the status quo—and that limit the impact you might have.

Blitzer Robbie Vitrano crafts a moonshot with his team at a recent Think Wrong Blitz. 


Make a poster.

Most drills are accompanied by posters. Try your hand at generating a poster for the Challenge the Challenge Drill.

Enter the problem you want to think wrong about.