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Columbia Business School professor, and one of the world’s leading experts on strategy in highly uncertain and volatile environments, Rita Gunther McGrath sketched out this cheat sheet to help you get ready to think wrong.
Conditions for Think Wrong Success
When completing your checklist, stack the cards in favor of your success.
Your Quick & Dirty Checklist
[ ] Frame your challenge.
[ ] Invite the mix of minds you
want in the room (your content
experts, functional experts, lateral thinkers, makers, and so on).
[ ] Identify where you will think wrong.
[ ] Engage your Wrong Thinkers in a high swarm of idea generation, making, and ranking.
[ ]
[ ]
Framing Your Think Wrong Challenge
When completing your checklist, stack the cards in favor of your success.
How might we:
(what you want to accomplish)
For:
(whom your impact will matter most to),
Conditions for Think Wrong Success
When completing your checklist,
tack the cards in favor of your success.
Your Quick & Dirty Checklist
Invite the mix of minds you
want in the room (your content
experts, functional experts,
lateral thinkers, makers, and
so on).
Identify where you will
think wrong.
Select—or invent—the drills
you will use.
Engage your Wrong Thinkers
in a high swarm of idea generation,
making, and ranking.
Generate a portfolio of
potential solutions—avoid
trying to come up with
thesolution.
Have an action plan for the
emerging solutions and small
bets you will generate.